Football for Peace (FfP) traveled to the 2022 Qatar World Cup to deliver FfP activations highlighting their pillars Serving Prosperity, Supporting Environmental Change and Implementing Social Change. At the World Cup and through their activations and partnerships FfP softly launched their Rehydrate the Earth Campaign, a global water and environment campaign tackling the water crisis using the power and engagement of football.
Saudi Ministry of Sport and SAFF organised and hosted a pavilion showcasing Saudi Arabia’s footballing history and culture located in Doha’s West Bay. The Saudi House offered fans an immersive experience and hosted 21 different activities across 10 dedicated areas, including live music, a number of street shows, and cultural exhibitions. Throughout the World Cup FfP at the Saudi House under the leadership and support of Hamad Albalawi (General Manager of Investment at Ministry of Sports of Saudi Arabia), MOS and SAFF, delivered and hosted ‘Unlocking the Power of Football Panels’ with special guests, and a Multiball Smart Wall that played an exclusive game for fans and high profile guests to participate in.
‘The Unlocking the Power of Football Panels’ hosted by Braydon Bent invited special guests such as Oguchi Onywewu, Eniola Aluko, Hammad Albalawi, Honey Thalijeh and Michael Chopra to talk about:
- The progress of women’s football at a global stage and the role football must play in tackling racism and inequality.
- US Soccer and the World Cup coming to Canada, Mexico and the United States.
- The growth of football in Saudi Arabia and the developments and positive outcomes of Newcastle United Football Club and the city following its new owners.
Another main activation delivered was the FfP Multiball Smart Wall with an exclusive FfP game for all audiences (particularly youth) created to provide a fun gaming experience with a key message. The game introduced the global water campaign and invited players to kick down a virtual dry wall plastered with water issues using a football, once you complete knocking down the wall it reveals a water rich landscape.
FfP had an official engagement with HRH Prince Abdul Aziz Bin Turki Al Saud at the Saudi House to discuss the activations and development of football in the region.