Football for Peace (FfP) traveled to the 2022 Qatar World Cup to deliver FfP activations highlighting their pillars Serving Prosperity, Supporting Environmental Change and Implementing Social Change. At the World Cup and through their activations and partnerships FfP softly launched their Rehydrate the Earth Campaign, a global water and environment campaign tackling the water crisis using the power and engagement of football.
FfP for the first time hosted a FfP Interactive Tech ‘ Peace Wall’ with an exclusive FfP game for all audiences (particularly youth) created to provide a fun gaming experience with a key message. The game introduced the global water RtE’ campaign and invited players to kick down a virtual dry wall plastered with water issues using a football, once you complete knocking down the wall it reveals a water rich landscape.
